Brand Merchant operates as a distributor and wholesaler in the Australian and New Zealand markets. It was founded to provide a reliable source of innovative and market leading products for the home.
The four founding partners have a common passion for brands and products and have all had extensive experience in building consumer lead programs to appeal to customer needs.
Adam Chrapot
- Was a senior Executive, Head of Sourcing for the Catch Group, Australia’s largest online retailer.
- Has extensive experience in developing and sourcing across multiple categories from around the world.
Shane Lipton
- A specialist in Strategy Development, Private Label, Global Sourcing, Store Format Development, Product Development, Digital Marketing and Category Management.
- Has held senior positions with retailers such as Bunnings, Coles Myer, MITRE10, Terry White Chemmart and more recently CEO of Global Brands.